You got the offer. Congratulations! Now comes the part most people mess up: the counter.
Here's the truth: most employers expect you to negotiate. The first offer is rarely the best offer. And handled right, negotiation actually increases respect for you as a candidate.
Step 1: Express Enthusiasm (Genuinely)
Before talking numbers, make it clear you want the job. Employers negotiate harder when they think you might walk away.
"I'm really excited about this opportunity. Thank you so much for the offer. I'd like to take a couple of days to review the full package—would that be okay?"
Step 2: Get the Full Picture
Before countering, understand the complete compensation package:
- Base salary
- Bonus structure
- Equity/stock options
- Benefits (health, dental, vision)
- PTO and holidays
- Remote work policy
- Professional development budget
- Signing bonus
- Relocation assistance
Step 3: Do Your Research
Know the market rate for your role before countering. Use:
- Glassdoor Salary
- Levels.fyi (especially for tech)
- Payscale
- LinkedIn Salary
- Industry-specific salary surveys
Counter Offer Email Templates
Template 1: Standard Salary Counter
Subject: Re: Offer for [Position] - [Your Name]
Hi [Name],
Thank you again for extending this offer. After carefully reviewing the package, I'm even more excited about the opportunity to join [Company].
Based on my research into market rates and the value I'll bring—particularly my experience with [specific achievement/skill]—I was hoping we could discuss adjusting the base salary to $[X].
I believe this reflects both the market value for this role and the immediate impact I'll be able to make. That said, I'm committed to finding a compensation package that works for both of us.
I'd love to discuss this further. Are you available for a quick call this week?
Best regards,
[Your Name]
Template 2: Salary + Other Elements
Subject: Re: Offer for [Position]
Hi [Name],
I'm thrilled about this opportunity and excited to contribute to [Company]'s goals around [specific initiative].
I've reviewed the offer thoughtfully and would like to discuss a few elements:
Base salary: Based on my research and experience, I was hoping we could discuss a base salary of $[X].
[Alternative element]: If there's limited flexibility on base salary, I'd also be open to discussing [signing bonus / additional PTO / earlier review date / remote work flexibility].
I'm confident we can find a package that reflects the value I'll bring while meeting [Company]'s needs. When would be a good time to discuss?
Thanks,
[Your Name]
If They Say No to Salary
Sometimes budget is genuinely fixed. But that doesn't mean negotiation is over:
- Signing bonus: Often easier to approve (one-time expense)
- Extra PTO: Low cost to company, high value to you
- Remote work: Saves you commute costs
- Earlier review date: "Can we do a 6-month review with potential salary adjustment?"
- Professional development: Conference budget, certification reimbursement
- Title: Sometimes worth negotiating for future leverage
What NOT to Do
- Don't give ultimatums unless you're willing to walk away
- Don't make it personal ("I need more because of my mortgage")
- Don't accept on the spot, even if it's a great offer
- Don't negotiate via email when a call is possible
- Don't be rude or aggressive
The Recruiter Advantage
If you're working with a recruiter, use them. Agency recruiters especially want you to earn more (their commission is percentage-based). Ask them:
- "What's the highest they've paid for similar roles?"
- "Is there room to negotiate?"
- "Can you push back on my behalf?"
You've earned this job. Now earn the right compensation.