Employee referrals are 4X more likely to result in a job offer than cold applications. Yet most people either don't ask for referrals, or they ask in ways that make the conversation awkward.
Here's how to request referrals effectively.
Who to Ask
Your referral network is larger than you think:
- Former colleagues who moved to companies you're interested in
- Ex-managers who can vouch for your work
- College/university alumni at target companies
- LinkedIn connections with any shared history
- Former clients or vendors
- People you've helped in the past (they often want to reciprocate)
How to Find Connections at a Target Company
- Go to the company's LinkedIn page
- Click "People"
- Filter by school, former company, or location to find connections
- Also check: "X people in your network work here"
The Right Way to Ask
Step 1: Don't Apply First
This is crucial. Once you've applied, a referral becomes less valuable—the system already has you. Reach out to your connection BEFORE submitting your application.
Step 2: Give Them an Easy Out
Some people aren't comfortable giving referrals, especially if they don't know your work well. Make it easy to say no without awkwardness.
Step 3: Make Their Job Easy
Provide everything they need: the job link, your updated resume, and a brief summary of why you're a fit.
The Template
Subject: Quick question about [Company]
Hi [Name],
I hope you're doing well! I saw that you're at [Company], and I wanted to reach out because I'm very interested in the [Role Title] position they have open.
I've been following [Company]'s work on [specific project or news], and I think my experience with [relevant skill/achievement] aligns well with what they're looking for.
I wanted to ask: Do you feel you know my work well enough to feel comfortable referring me? I completely understand if not—no pressure at all. But if you are, I'd really appreciate it.
I've attached my updated resume, and here's the job link: [link]
Either way, I hope we can catch up soon. Thanks for considering!
Best,
[Your Name]
What NOT to Do
- Don't ask strangers: Cold-messaging someone on LinkedIn asking for a referral rarely works. They don't know you.
- Don't be vague: "Can you help me find a job?" puts all the work on them. Be specific about roles.
- Don't forget to follow up: Let them know when you get an interview or update. Thank them regardless of outcome.
- Don't burn bridges: If you get hired, remember who helped you. Pay it forward.
After the Referral
- Send a thank you immediately
- Keep them updated on your progress
- Thank them again when you get the job
- Offer to help them in the future
Building a Referral Culture
The best time to build referral relationships is before you need them. Help others when you can, stay in touch with your network, and be the kind of person people want to refer.
When you need a referral, the ask becomes natural, not transactional.